The Amazon Fire TV is a streaming stick which is based on the Bluetooth technology. One For All remotes are not compatible with Bluetooth.
To read more about the differences between the Bluetooth and Infrared technology, please click on the following link:What is the difference between Bluetooth (BT), Radio Frequency (RF) and Infrared (IR) remote controls?
There is still a possibility to control the Amazon Fire TV with the One For All remote control. Please enable the CEC mode on your TV. The CEC function allows you to control the Amazon Fire Stick in the TV mode.